Headquartered in Aberdeen, UK, the client is a global leader in pipe cutting and pipe coating removal solutions for the decommissioning sector. Despite significant interest from US and Canadian pipe manufacturers, the client faced challenges in navigating the North American market due to a lack of physical presence and struggled to effectively market their niche products.

Assist the company to establish a foothold in the North American market by understanding the extent of the opportunity and the key policy and regulatory drivers for the decommissioning of onshore pipelines and redundant stockpiles.

T&A conducted a market intelligence study in the US to identify geographical hotspots of pipeline decommissioning projects. The study analyzed demand and growth drivers, assessed the regulatory landscape, and gathered detailed information on major pipe yards. T&A evaluated 108 pipe yard companies across the entire US market - a specific number were shortlisted and a deeper evaluation report with details of inventory and potential demand for machines was submitted to the client.

The client now has a deep knowledge of the scale of pipeline inventory in the US along with a full mapping exercise of cancelled projects and aging pipelines close to the end of their life cycle – they are handling a number of live enquiries from pipe yard companies for their coating removal machines.