Nitika Bahuguna

With over 7 years of experience in foreign direct investment (FDI) research and international business development, Nitika Bahuguna brings a highly analytical and execution-driven approach to supporting global trade and investment promotion initiatives. Her work spans across APAC and Europe, where she has collaborated with leading economic development organisations to facilitate cross-border investment opportunities and strengthen international market linkages.

Nitika’s core expertise lies in investment lead generation, market entry intelligence, and stakeholder mapping. She has played a key role in designing and executing both inbound and outbound delegations, working closely with organisations such as Choose New Jersey, Invest Alberta, and Switzerland Global Enterprise. Through these engagements, she has consistently enabled international companies to identify and enter new markets with clarity and confidence.

Her experience includes working extensively with U.S. states, Canadian provinces, and European trade bodies, where she has supported investor pipeline development, conducted senior-level outreach, and curated high-impact B2B interactions during trade missions and roadshows. Notably, her contributions to initiatives like those led by Choose New Jersey have helped position regions as attractive destinations across sectors such as life sciences, IT, and clean energy.

With a strong understanding of global investment landscapes and stakeholder ecosystems, Nitika combines strategic insight with on-ground execution. In her proposed role, she will lead market intelligence efforts and investor targeting, ensuring a focused and results-driven approach to building robust investment pipelines and delivering successful international engagement outcomes.